In the months leading up to January, 2020, we had the privilege of helping to create the motion branding for the annual global conference, Google Next. We created a boatload of animated assets over the course of the project. The conference never happened due to Covid-19, of course. The work here is the tip of the iceberg of all that we produced, but we wanted to share a few visuals we arrived at along the way.

A huge component of this project was exploration. We worked closely with a small team at Google to discover together what the solution(s) could be. We would go down several different avenues until one of them stuck, and we'd explore that more... and then repeat. We loved working in such an iterative way.